Peter Barkanic serves as the Marketing Director and Community Ambassador for The Estates at Laytonsville, where he leads the community’s marketing, outreach, referral partnerships, and family engagement efforts. With degrees in Marketing and Psychology from the College of William & Mary, Peter combines strategic expertise with a genuine passion for helping families navigate important care decisions.
Throughout his career, Peter has held marketing roles across a variety of industries, developing expertise in communications, relationship building, and business growth. However, he found himself increasingly drawn to senior care because of its purpose-driven nature and the opportunity to make a meaningful difference in people’s lives. Unlike many industries, senior care offers the unique privilege of seeing the direct impact that compassionate support, education, and advocacy can have on residents and their families during some of life’s most important transitions.
As one of the first team members to meet with prospect families exploring The Estates at Laytonsville, Peter is committed to making the transition process as smooth and supportive as possible. He works closely with prospective residents, family members, healthcare professionals, and referral partners to provide guidance, education, and trusted resources throughout the decision-making journey.
Peter believes that exceptional senior care begins with trust, compassion, and genuine human connection. He is dedicated to ensuring that every family feels informed, supported, and confident every step of the way, while fostering strong partnerships with healthcare professionals and community organizations that share a commitment to improving the lives of older adults.
